Elements and Performance Criteria
- Communicate clearly
- The authority or mandate to present industry views or position is confirmed.
- Protocols and confidentiality of information are respected at all times.
- Audience information needs are clarified and position is prepared.
- Language used is appropriate for the audience.
- Active listening is used to seek stakeholder and other organisation input and achieve a balanced exchange of views.
- Feedback is sought at the time to ensure that the views expressed by all stakeholders have been understood.
- Lobby and negotiate persuasively
- Key individuals and target groups are identified for their value to advance industry interests and procedures.
- Realistic positions and supporting arguments are prepared in advance in anticipation of the likely expectations and tactics of others.
- Values, concerns and views of others are respected and lines of communication are kept open.
- Differences of opinion are acknowledged to encourage the rigorous examination of all options.
- A variety of communication styles are used to present industry positions to best effect.
- Mutually beneficial solutions are sought by establishing areas of common ground and potential compromise.
- Negotiations are kept focused on key issues and moving forward towards a final resolution.
- Agreements are adhered to in order to maintain the credibility and trust of others.
- Participate in, or lead, meetings effectively
- The need for meetings is identified and programmed in response to need.
- An agenda and efficient, inclusive meeting procedures are used to maximise participation and maintain order.
- Summaries of key issues and possible options are prepared and disseminated in advance.
- Agreed outcomes are achieved in the available time by cooperating with others to seek consensus and compromise.
- Outcomes of meetings are promptly summarised for action and distributed to stakeholders, as required.
- Make key presentations at forums and conferences
- Appropriate forums are selected to present industry positions to best effect.
- Reliable information and advice are obtained to prepare appropriate presentations.
- Language, explanations, media and information/entertainment balance are adapted to meet the needs of the audience.
- Responses to questions are open and honest.
- Represent the industry to the public and media
- Appropriate media are selected to maximise understanding of industry issues.
- Working relationships are established and maintained with influential individuals and media personnel to arrange effective coverage of industry views and events.
- A positive image of the industry is generated by awareness raising, broadcasting success stories and countering negativity.
- Media releases recognise the competition for news coverage and contain succinct information with a clear industry viewpoint.